How Your Business Objective Impacts Your UX Design


Design matters for a lot of aspects of a business. When you have a new business objective to put into action, it impacts your UX design especially. There’s a reason some companies spend a lot of effort to find the right designer for them.

Design is what influences the audience, it helps direct attention and present what’s important. A good user experience helps users to understand what value your new business objective brings. There are a few things to be aware of with how that business objective impacts user experience.


The Focus


User interfaces (UI) give initial impact and make the user focus on certain elements. But it’s the user experience that connects with this and promotes certain emotions, UX focuses on things being practical and functional. Is the information well presented and easily identifiable, and can the user continue their journey deeper?

Your business objective is the result. You need the user experience to reflect what you want to achieve and help the user feel that it will be a positive one. The stronger an emotion you can invoke will promote a stronger focus from the user, and this will result in them wanting to see more.


Brand Consistency


Sometimes a business objective is a rebranding, or it can be less extreme and just be to attract more customers through connection. An objective is something very specific that you want to achieve, different from a general goal.

If your objective is to rebrand to reflect the new direction, you have to make sure it’s consistent. A brand is known for its colors, logo and design. But it’s the personality from the user experience that will keep that consistent positive emotion you’re looking for.


Influence on User Actions


Invoking positive emotions is not just beneficial for the company, but for the user too. Focusing on emotions and providing a positive experience will transfer to your business objective. How would you achieve a positive outcome to your business objective if everything leading up to it was negative?

Web applications, for example, are some of the most affected by user emotions. If it loads too long, doesn’t help users accomplish a task or even breaks, the user won’t want to continue using it. UX is what helps lead a user and influences their actions to help you achieve your business objective.


Presentation of Information


This one shouldn’t come as a surprise, but it can be easily overlooked. Part of UX is making sure the right information is readily available to users and customers. Your business objective impacts the UX design greatly here, a user has to be able to see where they might want to go next.

The main factors are readability, accessibility and navigation, users and customers don’t always know where they want to go. It’s down to you to nail these aspects and entice the user, and then you can achieve your business objective.

Got a new business objective on the cards? Just started or in the middle of one and unsure what steps to take? Get in touch with us at Axis Software Dynamics, let us know what you want to achieve and we will help you get it done!