Effective user experience (UX) design is concerned with a huge array of important aspects. While user interface (UI) and usability fall under UX, it is mostly focused on the full process. Therefore, UX designers have to consider everything, from the first second of a user’s interaction right through to a conversion.
There are some primary components to look out for in an effective UX design. They should be considered when thinking about how the user will interact with your service or product. UX design can be applied to many things like devices, websites, software and more. So you have to discover the how, what and why for the user.
Organized Structure
Organized structure helps to lead the user to what they desire, and part of user experience is keeping things familiar, but also having a fresh approach. UI components like search bar and navigation have their places and should stay that way to avoid frustrating the user. But, you have full control of many other UX aspects.
Maintaining a flow and ensuring the user can easily find what they want is the purpose, leading them on their journey is critical. Information architecture falls under UX and helps with the findability for users to find the information they want. Also, it promotes an organized structure to connect the user to the content they want.
Usability
Keep it simple, familiar and coherent. There’s no need to over complicate things, limit the clicks or touches required for a user to get through the journey. Make sure everything works well, and avoid frustrating the user. It needs to be simple enough that users of all levels can perform actions to accomplish their goal.
Copywriting, Words Matter
Copywriting has different forms, and in the case of UX, concise and simple are the most effective. Users need to extract information quickly from the UI parts like buttons or navigation components. But, in other areas like brand copy it needs to be informative but still concise enough to present the user with a quick understanding.
Put yourself in the user’s position or create some personas of your average user. Don’t ask your users, ask yourself a few questions about your UX:
- Does this tell me what I need to know?
- Is this motivating me to continue?
- Is this straightforward?
- Am I getting sidetracked?
These are some examples, but you can get more specific for your own product/app/service. Make sure the straightforward copy represents your company well, does it give the user a feeling of trust and happiness? Or is the wording too direct and impractical?
Psychology’s Role
Psychology, human computer interaction (HCI) and UI design are more closely related than you might think. Under the hood, UX incorporates many psychological aspects, to promote a sense of happiness while using the platform or service. It’s all about understanding how people interact with your product and how you can influence a user’s decisions.
The role of psychology is to understand how a user perceives the product or service. This then allows you to adjust the components to achieve a more effective experience for your users. Connect with us at Axis Software Dynamics and let’s discuss what we can do to develop a unique user experience. One that promotes a connection with your users and leaves them happy to return.
