Even when you hire a company like Axis Software Dynamics to handle your website development your participation in its creation is still critical. Your website is the face of your business and the first thing most of your potential customers will see when it comes to the way you do business; so you must play an active role in deciding on the design elements and the functionality of your site. Here are 5 tips to keep in mind that will help you make the right choices:
1 – Don’t Rush Into Getting Your Website On The Internet
Of course you’re anxious to get your website up and running, pulling in customers and driving up your profits; but a good website takes time to develop. Your first step should always be trying to figure out exactly who the target audience is for your website and the next step is developing the site around that audience.
2 – Have A Clear Purpose For Your Website
Once you’ve determined who your target audience is, you have to determine why you want them to visit your website. Do you want them to buy your products? Do you want them to register for an event? Do you want them to donate for a cause? And even when you have a big, red button to push, you have to be sure that the build-up to it isn’t five pages of copy about the product, event or cause that will bore your visitor and send them elsewhere.
3 – Make Sure Your Website Design Is Consistent
One of the most fun parts of website development is making design choices. As the business (and website) owner, many of those choices will be yours to make. And though your website may seem like your personal playground – one that you can use different colors, fonts and layouts on anywhere you like – you must stay focused on producing a site that doesn’t confuse or annoy your visitors. Don’t change layouts, fonts or font sizes from page to page just for fun; and don’t clutter your website with too much content. Prioritize what’s important and leave clear space between topics or product descriptions.
4 – Keep Updating Your Content
Content isn’t just something you need to think about when your website is being built; it’s something you need to think about for the life of your website. To keep your site visitors engaged, especially those visitors who come back over and over, you must constantly update your content to keep it interesting and to show that you are fully engaged in your website and that you care about keeping your customers up-to-date.
5 – Don’t Make Every Decision Yourself
Working with a professional web developer means you’re getting his or her years of experience with what looks good and with what works. Listen to their advice even when you’re dying to take over and make all of the decisions about your website alone.