No matter what size business you’re running, there’s a good chance that web development isn’t in your wheelhouse. You’re likely focused on the product or service that you sell, your employees and your customers. A great website designed by a company that specializes in web development is, or should be, an important component of your overall business model. For the owners of small or medium-sized businesses who don’t have large staffs to whom web development oversight can be delegated, getting to know more about what should and shouldn’t be done when it comes to developing a website can ensure an end result that will help, not hurt, your business.
What You Shouldn’t Do
Don’t Do It Yourself. No matter how computer-savvy you think your are – or how computer-savvy your nephew or neighbor think they are – you (and they) shouldn’t attempt to create a DIY website for your business. There’s a very good chance that the site you create will look amateurish, even to amateurs. An amateurish website could tell your customers that your business is run the same way. In addition, professional web developers are well-versed in all of the programs and software needed to build a cutting-edge website; and they use them every day to create unique, highly-functional sites for their clients.
Don’t Be Afraid Of Making A Financial Investment. Yes, it will cost money to have your website built by a professional; but you will end up recouping the money you spend when your site brings in new, paying customers. If you are a small business owner, committing money to something you may see as “extra” can be difficult until you realize that most business is now being done online, either on laptops or on mobile devices and that the only way to get your business noticed is to have a professional website for it.
What You Should Do
Choose A Web Development Company Wisely. Your first step in choosing the right company to work with is to stay local, if possible. Looking in your area for web developers means you’ll have easier, faster access to them when you have questions or need help. It will also give you a chance to meet them in person and for them to meet you so that you can tell them exactly what you want your website to accomplish for your business.
Do A Little Homework. You don’t have to take a computing class to ask some questions that will help you to narrow down your list of possibilities when it comes to a web development company. Here are just some of the questions you should ask:
- Will my website be responsive and work with mobile devices?
- Will I own my website once it’s completed?
- How will you handle search engine optimization?
- What is the timetable you estimate for completing each phase of web development?
- What are some website you’ve designed that are up and running?