If you are a business owner, having a web developer create a website that can reach out to your customers and potential customers is a must. In the age of computers, very few businesses can survive without a web presence of some sort. You may want to sell your products online or you may want a website that’s more informational so that your customers can learn about your company and, if you have one, find your brick-and-mortar store more easily. But before you pick up the phone or go online to call a web developer, you’ll need to ask yourself 5 questions that will help to determine the kind of website you need and that will also make your collaboration with a web developer go more smoothly.
1 – Why You Want A Website
Of course, you have to have one; but what do you hope to accomplish with it? Do you want to sell your products? Do you just want to tell customers about your business and then help them to find your store? Do you want to showcase products, if you’re a wholesaler, and then direct customers to retailers for the final sales? If your business is a non-profit, do you want people to visit your site to donate money to you?
2 – What You Want People To Know About Your Business
If you have an interesting backstory or philosophy, do you want to devote a significant portion of your website to talking about it? If you are passionate about your product, service or cause, you’ll likely want to communicate that so that your customers get as excited about it as you are.
3 – Who Your Target Audience Will Be
Who do you expect to be visiting your website? You must decide what age group or socio-economic group you’re hoping to attract. Is your product or service geared more toward men or women? Who you want visiting your website will determine how your website looks and functions.
4 – When You’ll Have Time To Maintain Your Website
You’ll need to devote some time to keeping your website current and fresh so that it can be found more easily by internet search engines. That means you’ll need to add fresh content and fresh content can take many forms – from added pages of text to new item descriptions to a blog. If you are hands-on and want to update your website’s content yourself, then you must be willing to make a time commitment to it.
5 – How You Want Your Website To Look
Go online and look at your favorite websites. What is it about them that you like? Do you like their color or font choices? Do you like the arrangement of photos or the addition of videos? Do you love the text layout and is it easy to read? Keep a list of links handy to show to your web designer and together you can pick and choose what will look right on your website.
Once you can answer these questions, you’ll be ready to move forward with a new website for your business. For help, call the best web developer, Axis Software Dynamics, at (469) 535-7500 or visit axissoftwaredynamics.com.