Using Business Intelligence Analytics for Improved Forecasting


The current economic market is presenting unstable conditions for many industries. Undoubtedly, business intelligence tools and analytics are proving to be vital, providing key insights and keeping businesses ahead during this turbulent time.

Business intelligence tools provide forecasting. It can be an implemented feature or derived from the existing functionality; this is arguably the most beneficial aspect of business intelligence tools. Using past data, you remove a lot of guesswork when making decisions, it provides enhanced forecasting giving you precision and greater accuracy.


How Forecasting Helps


Accuracy was just mentioned, and this is the most crucial point for using business intelligence analytics for improved forecasting. From the analytics, you can derive numerous conclusions from past data, and acting upon these makes sure you are going in the right direction.

Using past data for forecasting helps you identify who is your primary target consumer, and what product or services were most popular. From a marketing perspective, this sort of data is invaluable, you can produce accurate projections of future sales and target specific groups of customers to increase profitability.

That’s not where it ends. Business intelligence analytics have the power to operate constantly and monitor all data in the system as soon as it’s available. In addition, the system can make adjustments and project predictions in real-time, allowing for teams to make adjustments throughout the quarter.

This keeps businesses ahead of the market. Subsequently, no more scraping together past data and trying to construct a plan for the whole of next quarter. Therefore, businesses can have real-time information and accurate projected revenue values and performance insight on demand.


Demand Forecasting


The points above are enough to show the necessity of utilizing a business intelligence analytics tool. But it doesn’t only provide value on exterior business aspects, you can use it for internal operations like inventory management.

Improving operations can be as beneficial as a new marketing perspective. For example, inventory optimization as well as preventing overstocking or resource allocation can save time and money. Using the analytics data, the business intelligence tool can make accurate suggestions about stock or service availability.


Analytics for Improved Forecasting


This all works towards the main goal, customer satisfaction. Increasing customer satisfaction by presenting them with the products or services that they want and when they want it. Combined with the demand forecasting aspect, making sure you always have enough stock, without overstocking, is powerful for every business.

Business intelligence analytics software provides effective on demand insight into performance across your business. They come equipped with pre-built dashboards and quick serve reports, these both provide critical insight to allow for improved planning. The real-time analytics means that adjustments can be made, either when an issue arises or even before it happens.

Data is powerful, but if you’re not using it correctly you can miss key insights that can change your business. Using business intelligence analytics to gain a better understanding for future decisions can put you far ahead in the market.

Axis Software Dynamics can help you with knowledgeable insight into how business intelligence analytics can benefit your business. Contact us, together we can build solid plans for the future with data driven decisions for your business today!