Starting A Small Business: What To Know To Succeed Online


starting small business frisco txIf you’re thinking about starting a small business, you should know that for your business to compete with other small, medium and even large businesses, you need to have an online presence. In the 21st Century, the internet is simply the way people find what they want, whether it’s a product, a service or something fun to do on the weekend.

Start Your Small Business Right

Your small business will likely live or die based on how easy it is to find online and how easy your website is to use.  That’s where Axis Software Dynamics comes in.  At Axis Software Dynamics, we can teach you what you need to know to succeed online when you’re starting a small business, including:

▸  How to set your business up online using WordPress.  Our two-hour class will give you the basics of setting up your website including how to choose themes, what kind of security you need and plug-ins you’ll need.

▸  How search engine optimization works.  This class will teach you all about SEO and how it can help your customers find you online.  You’ll learn about the importance of keyword research, website optimization, how to create SEO videos and how to write SEO articles.

▸  How to track the numbers.  You need to know if your website and the tools you’re using are working. We can show you how to track calls, what website analytics are, how to read SEO reports and we can give you a tour of Google Analytics.

▸  How to market your business online. We can show you how different online marketing is from standard marketing.  Our two-hour class includes information about search engine optimization, website structure, blogging, email marketing and getting your website and business noticed on Facebook, Twitter, YouTube, LinkedIn and more.

▸  How to get found locally. When you’re starting a small business, most of your customers will come from your local area.  We’ll show you how to help them find you by showing you how to set up your Google Local listing, how to use local social media outlets and online directories and how to brand your business.

▸  How to make money online. We have a two-hour class that will introduce you to eCommerce and how you can expand your small business so that it can make money for you with online transactions. We’ll show you how to sell on Amazon and eBay and what you need to know about transaction security and merchant accounts.

If you’re starting a small business, call us at Axis Software Dynamics at (469) 535-7500 to find out about classes you need to succeed online.  You can also find out more by visiting