Mobile App Development – Why You Need a Mobile App
Mobile App Development – As a business owner, you’ve likely already noticed that many of your clients have gone mobile when searching for your products or services online. Because of this – and for many other reasons – having a mobile application for your business has become the norm rather than the exception. Axis Software Dynamics offers more in the brief post below to help you understand why going mobile makes the most sense in today’s digital age.
The most compelling reason to use a mobile app or, at the very least, ensure that your website is mobile-friendly, is that mobile traffic has risen sharply within the last decade. In fact, on-the-go usage skyrocketed by 222 percent from 2013 to 2019. Another compelling reason to utilize a custom-built mobile application is that it gives your customers the opportunity to contact you around the clock. You can integrate instant messaging into your app so that your clients never have to wonder if they can get in touch with you, all they have to do is touch a button. If you are currently using social media to promote your business, you may wonder why you also need an app. While social media certainly serves a purpose, when your customers install your apps and enable push notifications, you are not competing for their attention. On social media, you are likely to get lost in a news feed they may or may not pay that much attention to. An app will improve customer loyalty while increasing brand recognition, which is a crucial piece of your digital marketing strategy, asserts Explore Insiders. And, as customer satisfaction increases thanks to the benefits of a mobile app, your bottom line will grow, too. When your customers have access to you 24/7, you’ll always be at the forefront of their minds. And, if you go custom, you can even set it up to provide personalized content, which is a winning sales approach in a world where everything is ultra-competitive.
There are many moving parts when it comes to developing an app. It’s almost always best to outsource this task to a professional web-based application development team. One question that may come up is whether to develop using Angular or React. While you don’t necessarily have to know everything there is, it’s a good idea to brush up on the basics of these technologies. React utilizes one-way data binding, which is how apps interact with all kinds of data. Angular is a two-way street, meaning that data goes back and forth. The primary advantage of the latter is that updates are instant and data management may be less of a hassle for your development team to handle. Next, you will have to choose between having an app developed for Android or iOS or both. Android application development works on your Android-based customers’ phones. These types of apps are built for your specific needs and can automate many business tasks for your customers. An iOS app built by Axis is fully functional and serves all of the purposes as an Android app for your customers that utilize Apple products. Ultimately, mobile usage continues to rise throughout the world. Today, there are more than 3.5 billion mobile users, which equates to nearly three-quarters of the entire world’s population. There is little chance that these statistics will take a downward turn. Having your business prepared to keep pace is the best way to ensure that your customers will stay with you. Leave your tech in the 20th Century, and your customers’ dollars will follow the competition. Contact Axis Software Dynamics today for the best in Android and iOS web and app development.
Guest Article by Lucy Reed