Gone are the days when the only way to get your business into the public eye was through billboards and newspaper ads. In the 20th century, the internet is the best and fastest way to increase your visibility and, consequently, your sales. If you want to take advantage of the internet when it comes to marketing your business, you must begin with a website designed by a company that specializes in custom web development. Not only will a website give your potential customers a place to land when they’re searching online for the products and services they need, it can also be a tool in itself for reaching out and finding those customers.

What Online Marketing Is

Online marketing is any tool or strategy that gets your business’s name and message noticed on the internet and in front of the public. Companies that handle online marketing for businesses like yours build its reputation online and make it easy to find. The first step to marketing your business online is custom web development to ensure that you have a highly-functional, informative and user-friendly online presence. Your website contains information about your products or services that your customers need to know. Depending on your budget and how you want your website to look and function, your web design company can offer you a number of options that will make your site attractive and easy to use.

How Search Engine Optimization Helps

After your website is built, the next step is Search Engine Optimization (SEO). SEO is the process that maximizes the number of visitors to your website by ensuring that it appears high on a list of results returned by search engines like Google and Yahoo. Based on their knowledge of how search engines work, your marketing company will utilize industry-standard SEO tools to optimize your website with keywords that are most often used by potential customers in their online searches. They will also ensure that your website has updated content that will also help it rank higher in user searches.

Why You Must Use Social Media For Marketing

For your business to be successful, you must have and maintain a presence on social media outlets like Facebook, Twitter and YouTube. To say that social media sites have become powerful marketing tools in recent years is an understatement; in fact, using them is like advertising on 20 million billboards without the cost or the effort. Your company’s presence on these sites allows you to interact with customers and potential customers and allows you to build your business’s reputation by word-of-mouth.

Other Online Marketing Strategies

Additional online marketing strategies to explore include email marketing and online display ads. Email marketing allows you to reach out to current customers with information about new products or discounts in the form of coupons. Customers new to your business can also sign up for email marketing when they visit your website. Online display ads are rich media ads you can post to major search engines like Google and Bing. These allow potential customers more interaction than simple text advertisements do.

Find out how to market your business online and how important it is to have custom web development by calling Axis Software Dynamics at (469) 535-7500 or by visiting axissoftwaredynamics.com.