If your business has a website, custom application development could be the key to increasing its success online. Of course if you’re the owner of a small- or medium-sized business, you want to keep your costs as low as possible; but the development of a custom web application that is part of a responsive web design is an investment that will pay off in customer satisfaction and increased revenue. Here’s why you should consider a custom application:
Everyone Has A Smartphone
Well, almost everyone has a smartphone. By the end of 2016, there will be almost 2 billion smartphones in use around the world, which is more than a quarter of the world’s population. By the end of 2018, a third of consumers worldwide will own and use smartphones. And if you haven’t noticed, people take their smartphones with them everywhere. Everywhere. Your potential customers are carrying and using their smartphones at work, on vacation, at school, while shopping and, yes, they’re even taking them to the bathroom. Having a custom application for your business means that, whatever they’re doing, they’ll have an easier time finding you and navigating your website.
A Custom Application Gives You Flexibility
When you think about custom application development, remember that it isn’t just about shrinking your website to fit the screen of a smartphone. Custom applications give you and your customers flexibility when it comes to interacting with and navigating your site. You can use your app to:
▪ Tell your customers about an offer or service with a notification feature.
▪ Direct your customers to your brick-and-mortar store with a map/location feature.
▪ Let your customers make purchases with product lists and shopping features.
▪ Get feedback from your customers to strengthen relationships with a discussion room feature.
▪ Allow your customers to call your business easily with a one-touch call and directory feature.
Your Customers Want Your Application
There are three reasons that customers prefer businesses with web applications that are responsive to and usable on their smartphones and tablets. First, they want information that is relevant and that is available when and where it suits them. Second, they want offers on products and services they need and that will benefit them and they want to be rewarded for purchasing those products and services. Third, they don’t want any time-wasting hassles that keep them from finding what they want quickly and easily.
Don’t wait. Get a custom application for your website today. Call us at Axis Software Dynamics at (469) 535-7500 to find out more about custom application development. You can also visit us online at axissoftwaredynamics.com.
