Small local companies have more places than ever to conduct business marketing. You can use your website, social media, banner advertising, pay per click (PPC) advertising and Google AdWords to increase your digital presence and make more sales. Offline methods, including TV, magazine and radio ads and direct mail, still produce results, but at a much smaller rate than online marketing methods. Here are three digital marketing tips for your small business.
1 – Blog at Least Twice a Week
All business websites need a higher search engine ranking to improve sales. The more content on your website, the better chance it has of appearing on the first Google search page. Posting at least two blogs a week can boost web visibility and Google ranking. Well-written, original content can also position your company as experts in your field. Increase SEO by blogging on a regular schedule and using different keywords in each article to drive more traffic to your site. Include a call to action at the end of each post to encourage visitors to buy your product or service. Write guest blogs for other businesses in your field or affiliated fields and link to your business website through your author bio. This helps position you as an expert and drives more traffic to your site.
2 – Use Social Media to Your Advantage
If you don’t have a business Facebook or Twitter account, set them up to get double the leads of direct mail or trade shows. Although it helps to have a few social media accounts, don’t spread your business too thin. Choose the one that works best for you, whether it’s Facebook, Pinterest, Twitter or Instagram and concentrate your postings on that platform. Share blogs and other original content with potential customers and engage them in online discussions. Social media is one of the best ways to use business marketing 24/7 to attract customers.
3 – Use Videos, Instagram and Pinterest
If you sell a product or have a wedding photography service or other business that relies on visuals, take advantage of Instagram, Pinterest, YouTube and other photo and video based platforms. Show customers photos of your most recent handiwork or step-by-step videos of how you conduct your service visits. Highlight your products and product demos with regular updates to boost your business marketing
Axis Software Dynamics
Axis Software Dynamics digital business marketing offers free training to small businesses who want to make the most of online marketing. Call us today at 469-535-7500 to learn about our latest seminars.