Content Makes a Difference
The goal of any good web development company is to land a website they develop at the top of the list on search engine search results pages. While that might sound simple, it’s actually pretty difficult considering all of the websites on the internet vying for the attention of users on a daily basis. If you are the owner of a small- or medium-sized business and you want to reach potential customers online with the best website possible, you should know that your web developer can employ tools and techniques to make your website more attractive to search engines like Google. These tools result in search engine optimization, or SEO, and they will ensure that your website ends up at the top, or as close as possible to the top, of search engine results pages.
As a business owner, it’s a good idea for you to become familiar with basic SEO and to ask your web development company to keep you as informed as possible about what the major search engines are looking for in a website, even though the criteria that they use for ranking websites changes on an almost-daily basis. One of the most important SEO tools that your web developer will likely tell you about – because it’s the one you can help with – is content. Specifically, your web developer will tell you that when you create a lot of high-quality content for your website, the search engines will notice. So what does ‘create a lot of high-quality content’ mean exactly? Here’s what you need to know:
▸ Content is everything that’s on your website, including text and images. But it doesn’t end there. If your business has a Facebook page or a Twitter profile, everything you post is content. If other companies or websites write about your company, that’s content. If you post videos to YouTube about your business, that’s also content.
▸ Creating content includes coming up with unique content. You can cut and paste someone else’s writing to your website but you will likely be penalized for it by search engine web crawlers when they rank search results. You may borrow someone else’s idea for adding infographics or other kinds of text but you must make it your own and not an exact copy.
▸ Creating high-quality content doesn’t necessarily mean that everything you write has to sound like a Master’s thesis. It means that your content is relevant to your business and is interesting or informative to read. Know your target audience to figure out what to write or what video or graphics to include. Your SEO company many suggest the help of professional bloggers to add high-quality content to your website.
▸ Creating a lot of high-quality content means creating the right amount for your business. Some websites are specifically sought out for their ever-changing content. For them, a lot means something different than what it likely means for you. At minimum, a few new pages of content on your website every month is fine. But more, if possible, is always better.
To find out more about SEO and to get the help of the best web development company, Axis Software Dynamics, to develop a website that will get your business noticed, call (469) 535-7500. You can also visit axissoftwaredynamics.com to fill out an online contact form.