Web Dev Terms to Keep In Mind
If you own a business and thinking of enlisting the help of a web developer for help with creating a website for your business, you’ll be entering a world that has its own language that will probably sound foreign to you if you’re not a ‘computer person.’ Here is just a sampling of the many terms your web developer may use and that you should know:
▸ Web Development is the coding or programming that enables a website to function. It deals mainly with any non-design aspects of website building like creating plain text pages, complex web-based applications and social network applications, among other things.
▸ Search Engine Optimization or SEO is the use of tools and techniques to affect the visibility of a website in search engine search results. Search engines like Google, Bing and Yahoo have criteria they use to rank websites for every user search. Good SEO ensures that your website’s SEO rank gets it as close to the first page of results as possible.
▸ Content Management System or CMS is a program (like WordPress) that allows a website’s owner to publish, edit or modify content themselves. It’s useful for websites that carry frequently-updatable content like news, blogs and shopping information.
▸ Content Marketing is marketing products or services online through creation and sharing of various types of media like emails, ebooks, infographics, photos and more.
▸ E-commerce is the buying and selling of products and services online using electronic systems.
▸ Domain Name is the name of your website as it appears in the search bar of an internet browser. It’s how all websites are identified and can contain any combination of letters, numbers and hyphens with different extensions like .com, .net, .org, etc.
▸ Backlink is a link from another website to yours. A lot of backlinks from highly-ranked websites can have an impact on your own site’s rankings.
▸ Hyperlink is a link from one web page to another, either on the same website or from one site to another. Generally, hyperlinks are text or images and are highlighted in some way through color or font variation.
▸ Landing Page is the page a visitor first encounters on a specific website.
▸ HTML or hypertext markup language is the primary language used to write web pages. It is primarily intended as a way to provide content on websites with CSS or cascading style sheets handling the layout and style options.
When you choose the right web developer, Axis Software Dynamics, you can be sure that we will take the time to explain everything you need to know about what goes into creating and maintaining a website for your business. Call us at Axis Software Dynamics at (469) 535-7500 to get started. You can also visit us online at axissoftwaredynamics.com to learn more about our services.