Bringing in New Customers to Your Business
At Axis Software Dynamics, we want to empower small business owners in North Texas. That’s why we want you to know about small business marketing. Small businesses face stiff competition, from each other and from bigger companies; that’s why, if you’re a small business owner, you need an edge that will ensure that your business thrives and grows. The edge we can give you at Axis Software Dynamics is in the form of tools you can use to market your business online.
You might think that if you don’t actually sell goods or services online that you don’t need an online presence. Nothing could be further from the truth. Small business marketing must include letting your potential customers find you on the internet. In the 21st century, there is no way around the fact that the internet is the number one way in which people find companies they want to do business with. That doesn’t mean you have to find a way to sell what you have or what you do online – you certainly can’t groom someone’s dog online or fix their roof – but you can have a website that lets customers know about you.
At Axis Software Dynamics, we can tell you that the majority of customers with access to the internet will look for your website online before they get into their cars to drive to your store. They may still venture out to look for you even if you don’t have a website but only if you sell a unique product or service that they can’t get anywhere else. In general, though, they want to know what your place of business looks like, what the address and phone number are and what you have to offer. But that doesn’t mean you have to stop there.
We want you to know that even if you don’t fill orders online, you need to take advantage of the many tools there are for online small business marketing. Social media outlets like Facebook and Twitter are excellent ways to get the word out about your business. Search Engine Optimization and adding blogs and videos to your website will make it easier for people to find you on the internet. In addition, we can show you how to use email marketing to send customers information you want them to have about your business.
The possibilities are almost endless when it comes to small business marketing. Come to one of our free classes to find out more. Or you can have our presenters come to you. Call us at Axis Software Dynamics today at (469) 535-7500 or visit axissoftwaredynamics.com to get the information you need.
