Mobile Application Development Services from Axis Software Dynamics
More than 2.5 million mobile applications are currently available in leading marketplaces such as the App Store and Google Play, meaning that the app marketplace is becoming increasingly saturated. Building an app is a great way to keep your customers engaged with your company, but if you want to stand out against the competition, you’ll want to consider the experience of your users. We’ve compiled a list of six important factors you should keep in mind while building an app to ensure success.
1. Usability
Usability is the layout of your app- design, content, and interactive elements. If your app requires users to go out of their way to find what they’re looking for or do what they need to do, chances are high that they won’t continue using it. Consistency in designs and actions- such as swiping right to remove an item- decreases user frustration. Similarly, keep in mind that many mobile device users are using only one hand.
2. Small size, high performance
Although your app should have the performance and speed users would expect in a webpage, they are also more likely to uninstall it if the app is too slow or slows down their mobile device. Keep your app’s design and functionality simple. Don’t add a bunch of unessential features that the user doesn’t need- this will only make your app clunky and more difficult to navigate. You should also regularly update the app to ensure it’s using the latest and greatest technology and can work with newer mobile operating systems.
3. Unique experience
Even if your app idea is already on the marketplace, consider how your app is different. What can you provide that similar apps can’t? Is it easier to use? Does the app offer better personalization? Research other apps on the market place and see what features their users are requesting, then make that happen.
4. Personalization
Personalization means providing a unique experience to each user. You can do this by leveraging user data in order to display relevant content within the app. Aligning your app’s experience with your users’ needs increases the chances they will continue to use the app. For instance, Spotify personalizes their app by curating playlist recommendations based on what their users listen to most. You can do the same within your app by showing the user’s name on the screen, tailoring messages to them, or showing them relevant information based on their interests or location.
5. Security and trustworthiness
This is a big one. Your user should be able to trust and feel comfortable with your app. Clearly outline your policies and practices within your user agreement and don’t ask for unnecessary information, such as access to their photo gallery unless they are uploading media into the app. Allow your users to have a say in how much information they share with the app and, when possible, ensure that your app can continue working seamlessly without those permissions.
6. Customer Support
As much as we’d all love to guarantee a 100% great experience for each and every user, this isn’t always possible. Some users may need a little extra assistance with their app functionality. This means having a support system when they need it. Consider adding an FAQ section with an easy way for them to access customer support- quickly. AI-enabled chatbots are a great way to offer 24/7 support to users for complaints and solutions.
Creating an app can be a fantastic way to build brand awareness and loyalty, but it can also be a money pit if not implemented correctly. Remember that you are going up against millions of other apps, several of them similar to yours. Increase your odds against the competition by knowing what your users want, when they want it, and how to best deliver it to them.
At Axis Software, we offer only the best custom software development services in Dallas, TX. We understand your needs and how your budget, time and needs affect your software goals. Visit us online at axissoftwaredynamics.com to see why our clients rave about us. Then give us a call today to discuss how we can meet your needs at 469-535-7500.
About Axis Software Dynamics
Axis Software Dynamics is a Dallas Fort Worth based Custom software development company providing Digital Transformation Services for web, iOS and Android applications. Our team of experts provide Full Stack Software Solutions leveraging:
- User Experience Design
- JavaScript (React, Angular, Node, Express)
- .NET (Asp.net MVC, EF, Azure, SQL Server)
- Java (JEE, Spring Boot, JPA, Gradle, Restful Services)
- PHP (MVC – Laravel, CodeIgniter, Yii, CakePHP)
- Mobile Development
- QA Automation (Selenium, Protractor)
Axis provides a full range of cloud solutions with AWS (Amazon Web Services), Microsoft Azure, A2 and WP Engine. Our team of User Experience professionals and engineers are experts at delivering business solutions. These solutions leverage the latest technologies and methods for an agile development and delivery process.
Axis Software’s Digital Transformation Services guide companies through their digital journey. Automate your business and allow for scalable business practices. Axis’ experts document your workflow which provides a highly detailed User Experience and User Interface overview. By creating functional prototypes it is straight forward understanding the software product and business process roadmaps.
Axis Software Dynamics | 2904 Corporate Circle | Suite 110/112 | Flower Mound, TX 75028 https://axissoftwaredynamics.com | 469.535.7500
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