Mobile Apps | Mobile Usage Statistics That Prove Mobile Apps Matter
As a business owner, you’re likely constantly looking for new ways to expand your business and bring in new customers. And if you’re here, you’re likely considering a mobile app. Mobile apps are a fantastic addition to just about any business- after all, that’s where a majority of potential clients get their information. Mobile commerce sales are expected to hit more than $2.9 trillion by the end of 2020, so neglecting to have a great mobile experience for new and existing customers is no longer an option.
But where do you get started? The first step you should take is to understand how consumers are using mobile devices. That’s where we come in. In this article, we’ll provide you with several key statistics that will help guide you as you begin planning out your mobile experience.
Mobile device ownership is growing
Smartphones are likely the first things that come to mind when we say “mobile device”, and with good reason. There are more than 3.5 billion smartphone users worldwide- that’s about 73% of the world population! And that number is growing every single day. In addition to smartphones, many of those users also have a tablet of some sort. With a growing number of people using mobile devices for everything from communication, work, play, and more, you’ll want to be sure you’re showing up where they’re looking for you.
Users are spending more time on mobile devices
In 2019, users spent about 3 hours and 43 minutes per day on mobile devices. Studies have shown that the average American checks their phone every 12 minutes, and 10% check their phone every four minutes. As mobile devices become more prevalent and more capable, this number is going to continue growing. What are they spending all this time doing? Well, about 90% of that time is spent on mobile apps. Consider your own day-to-day life. How much time do you spend on your own mobile devices, and where are you spending your time?
Your brand may be judged on your mobile experience- or lack thereof
The mobile experience you provide can make or break a sale. Around 52% of consumers will turn away from a brand based solely on the mobile experience, no matter how great your product or service. Of those, 40% will end up purchasing from your competitor instead. One thing to consider is that the retail conversion rate for mobile devices is less than half that of desktops (1.82% versus 3.9%). While those numbers are still low, optimizing your mobile app to create a great customer experience will help you stand out amongst competitors.
Consumers want a struggle-free mobile shopping experience
Despite lower overall conversion rates, users still want the option to make purchases (or, at least to make purchasing decisions) via their mobile devices. In addition to performing product research on mobile, 66% of consumers use a mobile device to purchase products online, while 60% say that just the ability to purchase on a mobile device is a key factor when it’s time to choose a brand or retailer.
Still not convinced? Here are more statistics
If you’re still wondering if a mobile app is a smart business move, consider these additional statistics:
- 80% of consumers use their mobile phones in-store for product reviews, price comparisons, and alternate options for purchases.
- 48% of consumers use mobile devices as their first point for searches.
- 88% of consumers who perform a mobile search end up contacting the business.
- 63% of consumers spend their time on digital media via smartphone apps.
Let Axis Software Dynamics provide Mobile App Development Services
About Axis Software Dynamics
Axis Software Dynamics is a Dallas Fort Worth based Custom software development company providing Digital Transformation Services for web, iOS and Android applications. Our team of experts provide Full Stack Software Solutions leveraging:
- User Experience Design
- .NET (Asp.net MVC, EF, Azure, SQL Server)
- Java (JEE, Spring Boot, JPA, Gradle, Restful Services)
- PHP (MVC – Laravel, CodeIgniter, Yii, CakePHP)
- Mobile Development
- QA Automation (Selenium, Protractor)
Axis provides a full range of cloud solutions with AWS (Amazon Web Services), Microsoft Azure, A2 and WP Engine. Our team of User Experience professionals and engineers are experts at delivering business solutions. These solutions leverage the latest technologies and methods for an agile development and delivery process.
Axis Software’s Digital Transformation Services guide companies through their digital journey. Automate your business and allow for scalable business practices. Axis’ experts document your workflow which provides a highly detailed User Experience and User Interface overview. By creating functional prototypes it is straight forward understanding the software product and business process roadmaps.
Axis Software Dynamics | 2904 Corporate Circle | Suite 110/112 | Flower Mound, TX 75028 https://axissoftwaredynamics.com | 469.535.7500