E-Commerce Solutions – 3 Tips for Killer Customer Service for E-Commerce Solutions
E-commerce solutions is the digital entrepreneur’s new business playground. You may think it’s only for people with a sales background, marketing background or experience in information technology, but in reality, e-commerce is a great way for anyone to make their mark as an entrepreneur. If you’re just cutting your teeth on starting a new business or you’re hoping to embark on a new lifelong career, you want to be set up for success. E-commerce— selling useful, necessary or unique goods online— can be a bountiful business path if you prioritize one important thing: the customer.
You might sell something you love, but if it isn’t relevant to others, then it might not make a good business model. Likewise, you might have something awesome, but you aren’t showing it to the right audience. If customers aren’t knocking down your digital door, that’s not on them; it’s on you. Now more than ever is the perfect opportunity to make your business stand out. If you aren’t sure about the approach, it can be simple. If you need a cash infusion to make it work, especially if you took a hit because of COVID-19, there are resources available. Either way, a change is necessary!
Here are three ways to reach out to customers and build such a good experience that they keep coming back— and bring their friends.
Offer Incentives for Investment
The age-old adage is true: you have to spend money to make money. For many entrepreneurs, that’s not always easy. However, there are many ways you can get customers excited about making sure your business stays not just alive, but also thriving!
One idea is to start a crowdfunding campaign to bolster your funding, and you can encourage satisfied customers to invest in your business. You can deepen their enthusiasm by offering special incentives for their support. For example, customers who invest receive a percentage off their orders, can use BOGO (buy-one-get-one) deals on already-discounted items, and get periodic free gifts and recognition. Take incentivizing to the next level by implementing a tiered system. This means that people who invest a certain amount receive certain perks, which get stronger and more exciting as the investment amount increases.
Optimize Customer Service
Maya Angelou said that people won’t always remember what you said or did, but they will remember how you made them feel. That statement can be the difference between good customer service and amazing customer service. Write a list of how you want your customers to feel— the emotion you want them to associate with your business and your product. Next to each emotion, write down how your customer service can elicit these feelings. Always try to brainstorm 2-3 actions you can do with each customer to make that feeling resonate. It’s also helpful to think about your products in a similar way. How does your product improve their lives? Make sure your website and advertising copy speaks to that as well as the emotion.
Build a User-Friendly Website
Your website is the face of your e-commerce business. Not only does it showcase your product, but it is the first step in your customer service engagement funnel. Making access to your product and services simple, easy and in as few clicks as possible is the front door to excellent customer service. Consider making an FAQ webpage so that customers can find quick solutions to questions and concerns. When they need more robust help, offer a customer service chat feature on the website so they can get answers in real time. That kind of immediate response builds trust with customers and keeps them coming back.
If your web apps could use an update, look to the services of Axis Software Dynamics. Not only can they help you make the ecommerce side of your website more effective, but they can also build a mobile app (a must-have for ecommerce) for your business and help you ramp up your marketing efforts!
E-commerce is both an art and a science. It’s one of the most rewarding and challenging adventures an entrepreneur can take. For those that focus on providing unmatched customer service, it’s also one of the most successful. When you’re ready to take the plunge, put these tips in your pocket and pull them out when you’re ready to put your big e-commerce idea into action.
Guest post by Lucy Reed
About Axis Software Dynamics
Axis Software Dynamics is a Dallas Fort Worth based Custom software development company providing Digital Transformation Services for web, iOS and Android applications. Our team of experts provide Full Stack Software Solutions leveraging:
- User Experience Design
- E-Commerce Solutions
- .NET (Asp.net MVC, EF, Azure, SQL Server)
- Java (JEE, Spring Boot, JPA, Gradle, Restful Services)
- PHP (MVC – Laravel, CodeIgniter, Yii, CakePHP)
- Mobile Development
- QA Automation (Selenium, Protractor)
Axis provides a full range of cloud solutions with AWS (Amazon Web Services), Microsoft Azure, A2 and WP Engine. Our team of User Experience professionals and engineers are experts at delivering business solutions. These solutions leverage the latest technologies and methods for an agile development and delivery process.
Axis Software’s Digital Transformation Services guide companies through their digital journey. Automate your business and allow for scalable business practices. Axis’ experts document your workflow which provides a highly detailed User Experience and User Interface overview. By creating functional prototypes it is straight forward understanding the software product and business process roadmaps.
Axis Software Dynamics | 2904 Corporate Circle | Suite 110/112 | Flower Mound, TX 75028 https://axissoftwaredynamics.com | 469.535.7500