At CedarWaters, we are experts in custom application development and we know that advances in technology happen so quickly that it’s often hard to keep up. For instance, just as business owners got used to the idea of connecting with their customers through websites accessed on laptop and desktop computers, mobile applications that could allow them to connect through smartphones and tablets overtook websites in importance.
If you own or manage a small- or medium-sized business, you should know that the speedy rise in popularity of mobile applications is just as important for you as it is for big companies. In fact, if you want to stay competitive, you must find out more about how custom application development can work to help you acquire new customers, engage with your customers and increase sales. To start with, you should consider some of the most popular app features to incorporate into your mobile application:
▪ Push Notifications
Push notifications let your app notify a user of new messages or events even if the user isn’t actively using your app. Push notifications are an extremely popular app feature; in fact, if you use apps on your mobile devices, you’ve probably been asked about receiving push notifications. This feature enables timely, relevant, on-demand communication and creates a uniquely personal experience for each user/customer.
▪ Geolocation and Map Integration
Geolocation and map integration lets you know where your customers are and how they can find you. Apps that use geolocation and map integration provide a much more relevant service to your customers than mapping services provided on laptops and desktops because the data you send and receive changes as your customer’s location changes.
▪ Mobile Shopping and Payments
Mobile shopping and payments are a must-have feature for any business that sells products that can either be shipped or be picked up at a brick-and-mortar store. This feature makes shopping and paying for products as easy as possible for your customers.
▪ Social Media Integration
Social media integration means you can make it easy for your customers to interact with you on Facebook, Twitter or other platforms you have a presence on. It also makes it easier for them to spread the word about your products or services.
▪ One-Touch Contact
One-touch contact should be the first, most important feature for you to add to your mobile app. When you enable your customers to contact you via phone, email or through social media with the tap of a single button, they can connect with you anywhere, no matter what they’re doing.