Should you be doing business marketing online? If you want to direct your business to where the consumers are, then the answer is a resounding yes. According to Adweek.com, 81% of consumers conduct online research prior to making a purchase; that was in 2014. We all know which direction that statistic has headed in the last year.
One of the most effective ways to utilize business marketing onlin is content marketing. Yes, paid advertisements and SEO are important, but even within SEO, content is almost always the most important element. 62% of millennials feel that online content drives their loyalty to a brand–and today’s millennials are essentially the force driving our consumerist economy. Here are 5 stats from Contently.com that reflect content marketing importance.
57% of organizations now have two or more people dedicated to content marketing
This stat from Contently is good news for writers and analysts, and it’s good news for consumers too. Businesses are dedicated to creating an informed client base more than ever–not only do consumers learn about products on a company website, but they can learn about the ins and outs of the industry as well.
70 percent of B2B organizations and 69 percent of B2C organizations report that they made more content in 2014 than in 2013
According to Content Marketing Institute, content is on the rise in 2015 as well. The consumer’s demand for knowledge exceeds any other time in history, and it’s up to you, the business, to provide that knowledge. With customers turning to the internet to learn on a minute-by-minute basis, you can position your company to be the purveyor of the knowledge they are seeking.
24 percent of organizations now devote 50 percent or more of their budget to content
This stat from Contently seems almost impossible.While it’s unclear as to the number of businesses surveyed, the point remains the same.
Having a documented content strategy nearly doubles the chance that you’re successfully tracking ROI
This piece of info from Content Marketing Institute shows that you have to stop shooting from the hip–you can’t win that way. Craft an editorial calendar, stick to it, and measure the results using analytics tools.
Marketers who have prioritized blogging are 13 times more likely to have a positive ROI
This stat from HubSpot is old news, but 13% is a growing number. Consumers need to be reassured that your company is knowledgeable, has a message to share, and has an active and engaged presence. Don’t let your blog get stale–update it regularly with fresh content.
Turn to Axis Software Dynamics for Your Business Marketing Online
Business marketing online is more important than ever, and if you don’t incorporate excellent content into your strategy, you won’t keep up with the competition. Call (469) 535-7500 to get in touch with axissoftwaredynamics.com today. Axis Software Dynamics offers classes and lecturers to teach you all the keys to effective online marketing.