Business Marketing Woes
Business marketing is no easy task when there’s so much competition these days for every consumer dollar. Marketing it online is even harder with the proliferation of online businesses that don’t even need brick-and-mortar buildings. How do you get your business seen and your message out there? First, you enlist the help of our marketing experts at Axis Software Dynamics, who can teach you what you need to know about online business marketing. This is especially important if you know little to nothing about how the internet works. We’ll tell you about the 5 simple ways you can market your business online:
1 – Make sure you have a well-designed website.
Your website is your most powerful tool for online business marketing. A great-looking, highly-functional website will not only attract customers but will keep them there once they find it. That’s why it’s so important to either learn how to build your own website or to get the help of a web design company that knows the tricks of the trade. If you already have a website, take a long, critical look at it to see just how functional it is. Go online and look at other websites to see what you like about them. Do they have clear calls-to-action? Is the content effective and up-to-date? Is there a good balance of text and graphics?
2 – Make use of smart SEO.
SEO or search engine optimization is what you do to allow search engines like Google to more easily find your business and to rank it higher in search results listings. Higher rankings equals more traffic and more traffic equals more business. SEO can seem like an arcane concept, especially if you’re not internet-savvy; but your web design company can help you with creating fresh content, understanding the importance of using keywords, optimizing for mobile devices and many more SEO tools and strategies.
3 – Concentrate on email marketing.
Reaching out to your customers and potential customers via email is a great way to stay in touch with them as long as you’re careful not to bombard them with emails that clutter their inboxes. You can use your subject lines to grab their attention with sales or special offers. Email marketing is great if your business has a tight marketing budget.
4 – Reach out on social media.
Social media are two words that strike dread into the heart of anyone over the age of 40. What is social media? How do you use it? Why would you want to? Social media isn’t just for kids anymore; it’s a great way to spread the word about your products, services and your business’s brand. Setting up accounts for your company – and staying active – on Facebook, Twitter and other social media outlets will give it the chance to be seen by millions of people.
5 – Embrace multimedia.
When you’re competing for the business of people with short attentions spans – and who doesn’t have a short attention span these days with all of the advertising hitting potential customers from every direction – nothing beats the use of video. YouTube has one billion visitors monthly so why wouldn’t you want to make the creation of short videos to advertise your company part of your online business marketing.
Are you ready to learn everything you need to know about the basics of online business marketing? Call us at Axis Software Dynamics at (469) 535-7500 or visit us online at axissoftwaredynamics.com to find out about our free training seminars. Our web experts can come to you or your group can come to one of our scheduled sessions.